About Shopfittings Direct Australia, Commercial Retail Shelving & Display Specialists Since 2004

Shopfittings Direct is an Australian owned retail shelving and store fixture supplier established in February 2004, headquartered at 24 Sammut Street, Smithfield NSW 2164. The company specialises exclusively in the supply of commercial grade gondola shelving systems, slatwall panel displays, glass showcases, retail counters, and merchandising accessories serving retailers across greater Sydney and throughout Australia from its purpose built premises and two level trade showroom.

Our Story

What started as a small operation in an old 1970s house in North Parramatta, Sydney, has grown into one of the country’s most trusted sources for retail display fixtures and commercial shop shelving. Our core focus has always been on supplying compact, user friendly and cost effective shelving systems and store fixtures for all types of retail environments. That commitment to quality products at competitive prices saw us quickly outgrow our original premises and relocate to Prestons, NSW, where over the span of a decade we expanded to more than 3,000 square metres of warehousing and distribution capacity.

Purpose Built Premises & Two Level Trade Showroom in Smithfield

In late 2019, Shopfittings Direct relocated to its current purpose built facility in Smithfield, strategically positioned in western Sydney’s premier industrial and logistics precinct with direct access to major arterial roads servicing the greater Sydney metropolitan area and interstate freight corridors. Our Smithfield headquarters houses a dedicated two level showroom where trade clients and retail business owners can inspect our full product range in person and see how different shelving and display configurations come together in realistic retail store settings before placing an order.

The showroom features working retail display setups modelled on the types of store environments our products are most commonly supplied to pharmacy and chemist stores, pet supply and produce retailers, paint and hardware outlets, grocery and variety shops, and convenience store layouts. This hands-on experience allows clients to assess product quality, compare shelving configurations side by side, and make confident purchasing decisions for their specific retail application.

Modular Shelving Systems Built for Australian Retail

With over two decades of industry experience supplying thousands of retail projects across Australia, Shopfittings Direct carries one of the country’s most extensive ranges of modular, commercial grade shop shelving systems. Retailers across greater Sydney and Australia choose Shopfittings Direct for our breadth of shelving configurations, competitive pricing, and practical product knowledge in matching the right system to each store format.

Our shelving is available in four distinct back-panel configurations: standard flat metal pegboard, volcano punch panel pegboard, modern steel slatwall, and clean mesh back designs, each engineered for different product display and merchandising requirements. Pharmacy and chemist operators typically favour slatwall back configurations for their clean sightlines and flexible accessory mounting. Grocery, variety, and convenience store retailers more often select pegboard-back systems for high density product presentation across multiple aisle bays. Pet supply, produce, and paint store operators often combine multiple back panel styles depending on the merchandising needs of each department within the store.

A comprehensive range of compatible accessories accompanies our shelving systems, including height adjustable shelf levels, wire baskets, and shelf dividers available in Pearl Jet black, semi gloss white, and our durable hammertone finish.

Slatwall Panels, Glass Showcases & Retail Display Accessories

Shopfittings Direct is also one of Australia’s premier suppliers of the versatile slatwall panel system, offered in a curated palette of colours to elevate in store product presentation: black, charcoal, brushed silver effect, and a refined woodgrain selection featuring modern oak, modern maple, and classic beechwood finishes.

Our product range extends to quality flat pack retail counters, modern glass showcases and upright display cabinets with LED lighting options, crystal clear acrylic display cases, brochure holders, and the most comprehensive selection of retail display hooks and slatwall merchandising accessories available nationally.

Fast, Secure Delivery Across Australia

Shopfittings Direct dispatches urgent and bulky consignments daily using Australia’s leading express courier services — with real time tracking provided on every order from the point of dispatch. Same day delivery is available throughout the Sydney metropolitan area, including Wollongong, the Central Coast, and Newcastle. Priority overnight freight reaches Canberra, Melbourne and Brisbane, while the Gold Coast, Sunshine Coast, Perth, Hobart, Adelaide, and regional areas across Australia are serviced within a few additional business days.

With more than fifteen years of specialist experience in packing and protecting heavy, fragile, and odd sized consignments such as glass display cabinets, our logistics partners ensure orders arrive on time and in perfect condition so our clients’ store project timelines stay on track.

Why Buy from Shopfittings Direct?

Whether you are setting up a new retail store from scratch, renovating an existing shop layout, or simply replacing worn fixtures, choosing the right shopfitting equipment supplier matters more than most business owners realise. The wrong choice can mean delayed opening dates, mismatched components that do not work together, and costly reorders when generic equipment fails to hold up under daily commercial use. Shopfittings Direct eliminates those risks. We are a direct supplier, not a reseller, not a drop shipper, and not a marketplace middleman. Which means every item you order is held in our own warehouse, ships on our timeline, and is backed by an experienced team that can answer detailed product questions before you commit to a purchase.

What sets us apart from big box hardware retailers and generic online sellers is straightforward: this is all we do, and we have done it for over twenty years. That singular focus means we can help you from initial planning of a complete store fitout, to carefully double-checking every order before dispatch to minimise the chance of missing or incorrect items, to chasing urgent freight updates while your delivery is in transit, right through to after-sales assistance with assembly once everything arrives on site.

Our clients regularly tell us the biggest value we provide is not just competitive pricing, it is the time and frustration we save them by getting the specification right upfront.

For business owners working to a budget and a deadline, that expertise pays for itself. If you want to see and compare products before you buy, our two level showroom is open for trade visits or you can call us directly on (02) 9608 5122 for obligation free advice on your project.

Why Australian Retailers Trust Shopfittings Direct?

Established in 2004 with over two decades of continuous operation, a physical showroom open for trade visits in Smithfield NSW, and a proven track record supplying retail shelving and display equipment to pharmacies, pet stores, grocery outlets, convenience stores, and specialty retailers nationwide, Shopfittings Direct combines deep product expertise with responsive 5 star customer service and reliable Australia wide delivery.

Visit our Smithfield showroom or request a quote to get started.

Tom Narkiewicz, Director — Shopfittings Direct Pty Ltd. Supplying Australian retailers since 2004