About Us

About Shop Fittings Direct Australia

Shop Fittings Direct has been proudly servicing Australian retailers visual merchandising requirements since the early 2004 which started its humble beginnings in an old 1970’s house located in North Parramatta Sydney.

With our core focus on concepts, designs & manufacturing compact user friendly and most importantly – cost effective shop fixtures & shelving for all types of retail stores and display applications. Our operation quickly outgrew its small location, relocating to Prestons NSW. SFD progressively increased their operation to over 3,000 sqm in storage capacity over a span over a decade.

In recent years we have made the big move once again to Sydney’s fastest growing area Gregory Hills in the Camden region located south west of Sydney.

With an ongoing 5 star customer service, top range of business equipment amongst an impressive range of shop shelving systems including; gondola shelving with an array of handy accessories presented in a stunning Pearl Jet black, semi-gloss white and the robust hammer tone soon to be added to our extensive range gondola shelf components in the country.

SFD is proudly also one of Australia’s premier suppliers of the versatile Slatwall panel system in a modern collection of colours to provide your products the ultimate edge in background presentation we have the always in style black, accompanied by charcoal also our realistic brushed silver effect. In addition, a notable woodgrain selection such as modern oak, modern maple or classic beechwood finish

Our increasing range of quality flat-pack counters, modern showcases and towers or also referred to as upright glass display cabinets with LED lighting options, as well as crystal clear acrylic cases to brochure holders and the most comprehensive range of display hooks and Slatwall accessories, to more generic type variety such as glass & melamine shelves.

Specialists in shipping urgent bulky orders daily utilizing the best express courier services available in the country – the same day deliveries to Sydney including Wollongong, Central Coast, Newcastle. Priority overnight orders land in Canberra, Melbourne & Brisbane. Whilst Gold Coast, Sunshine Coast, Perth, Hobart, Adelaide and all regional areas of Australia take a few days longer, all supplied with real time tracking on dispatch. Shopfittings Direct are leading experts in insuring fragile consignments are very well protected with over a decade and a half in mastering techniques of packing heavy / odd sized consignments such as glass display cabinets to make sure our clients are not delay nor disappointed. The Shopfittings Direct team is always striving in meeting our clients tight deadlines, all backed with great after sales service and much, much more.


So why not put the trust into Shopfittings Direct Australia in assisting your retail business to showcase your products and excel far beyond your top competitors.