There are many different ways to fit out your retail premises. The trick is coming up with a layout that’s suited to your business so that you can encourage customers to make that first move and come in off the high street. Badly organised shelving in a shop can have shoppers heading for the exit within 20 seconds or, even worse, not even bothering to enter after a cursory glance through the window.
If you’re a retailer based in Brisbane, you’ll know the importance of appealing to the crowd and standing out from thousands of other retailers in this growing city. Whether you’re a supermarket chain store or a tiny independent craft shop, an exclusive boutique or a discount store, the same rules apply – you need to know how to display your goods to maximise sales. There are different kinds of retail shop fittings for different types of stores so it’s all about knowing what system will work best for you.
Retail statistics for Brisbane
Brisbane is the retail capital of Queensland and is one of the most popular shopping districts in the whole of Australia. Retail has grown significantly in the past few years and it is now the 2nd largest industry in terms of employment, with nearly 90,000 employed in the sector. There is a wide variety of retailers spread out across the city’s high streets and shopping centres. The city is home to numerous malls including Queen Street, Paddington, Fortitude Valley and Westfield Chermside. Farmers markets and flea markets are also popular.
With retail on the up and up and more tourists flocking to Brisbane, there has never been a better time to boost business and drive more customers through your doors with some well-placed products and excellently-designed retail shelving.
Solutions for gift shops
The growth of tourism has led to the proliferation of gift and souvenir shops in Brisbane, from high end stores to outlets selling discounted memorabilia. Gift shops can sell anything and everything, and there are shop fittings to cater for all needs. If you have expensive trinkets that you don’t wish to display loose on the shop floor, you can invest in a glass counter where items can be showcased behind lock and key. Meanwhile, smaller items can be placed in acrylic bins attached to slat or pegboard wall or gondola units.
Solutions for homeware stores
Areas such as Fortitude Valley, James Street and New Farm are choc full of homeware and furniture stores of varying styles, size and price range. The visual aesthetics of these stores can depend on what is being sold and what customer demographic is being targeted. Shops selling upmarket merchandise will be going for style and economising on space, not appearing too cluttered. Products can be elegantly displayed using a glass shelving system on either wall-mounted or free-standing gondola units. Stores going for a more homely feel with higher quantities of discount stock ranges can make use of close, tightly packed shelves, innovative pegboard displays and wire baskets packed with loose items.
Solutions for market stalls
Brisbane has many flea markets and street markets stuffed with independent traders all competing for trade. Traders vary from food stalls to arts stalls to clothes stalls to record stalls and beyond. The one thing they all have in common is that they all need to be able to set up and pack down with ease at the start and end of each day. Doing this and putting effort into attractively displaying stock can be a challenge, but single and double-sided pegboard and mesh gondola units offer the perfect solution. These can be assembled quickly and they are versatile, coming with a range of accessories (hooks, baskets, shelves, etc.) so that retailers can tailor their displays. Other accessories such as display spinners can also be great for market traders selling trinkets or artsy gifts.
Solutions for craft and antique stores
Shops selling bric-a-brac and collectables are popular in Brisbane and retailers in this industry often have a keen eye for an eye-catching display. These sorts of stores will often go for a more vintage charm, not too polished but with stock arranged in such a way that customers can tell that some thought has gone into it. Tiered display tables are great for showing off and drawing attention to specialist items, especially ones that might be unique and not easy to fit into a shelving display with other items. Melamine shelving, possibly as part of a slatwall display, is also well-suited to craft boutiques and antique shops as the wooden shelving creates a nice rustic vibe.
Solutions for sports stores
Sports stores are always popular the world over but can be a retailer’s nightmare as products come in all shapes and sizes and can’t be displayed easily. Slatwall shelving units are a perfect solution as they come with a wide range of accessories suitable for sports equipment and the slat is strong enough to withstand heavier items, even bicycles and surf boards. Retailers can mix wall-mounted and gondola units to create attractive and well-organised displays including alluring window displays.
Solutions for fashion boutiques
Brisbane hosts all of the big fashion brand names as well as lesser-known independent boutiques. Fashion stores, like craft stores, will have a keen eye on what looks good. Again, slatwall shelving is a great option for these stores as it offers nice appearance together with flexibility. Clothes can be folded on shelves or stands, or hung using prongs or waterfalls. Display tables, clothing racks and mannequins can also be put to good use to create a layout with an individual feel.
Solutions for grocers, chemists and wine stores
Shops with a slightly more stable range of products can make great use of gondola shelving units which offer practicality, space-saving potential and versatility. Double-sided units mean that aisles can be created so that more stock can be displayed. Accessories can be utilised as part of these displays too, such as magazine holders and greeting card racks for newsagents.
These are just a few suggestions but there are many more shop fitting solutions for all types of stores. If you want to discuss shop fittings in Brisbane, get in touch with us and one of our experts will be happy to chat to you. Contact us by phone on (02) 9608 5122 or email us at [email protected]. We will get straight back to you. Our shop fittings store is based in Sydney but we provide all types of shop fittings from glass counters to pegboards across Australia.
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