Whether you’re a top-end boutique in Sydney’s Pitt Street Mall or an indie trader on Melbourne’s Queen Victoria Market, a great way to boost your appearance and sales profits as a clothing retailer is to utilise garment racks. There are many different types of garment display racks that can be used in various ways in all kinds of retail stores, enabling retailers to showcase vast amounts of top-selling produce without taking up too much space or spending heaps of money.
But it’s not just a case of filling up your store with any old racks. It’s important to plan your shop design so that your display gives you maximum visual appeal, good functionality and a strong sense of brand identity. This guide will take you through what you need to know when it comes to clothing racks, including what types of display racks you can buy and how best to use them in your retail store.
What are garment racks?
Garment racks are fixtures that can be used to hang a variety of clothing items for display in retail stores. They are mostly adjustable and come in different sizes, shapes and styles, with either rails or arms that can hold clothing displayed on hangers. Racks are usually made out of chrome-plated metal and will often have a plastic base that may well be fitted with wheels for added mobility. The use of chrome-plated metal means that the racks are lightweight yet sturdy, making them great for holding large quantities of clothing items and also easy to use.
Depending on the type of display rack, they can be used to hang an assortment of clothing products including:
- shirts, blouses, tops and t-shirts which can be hung on standard models
- suits, coats and jackets which can be hung on heavy duty models
- trousers, skirts and dresses which can be hung on taller or adjustable models
- accessories such as hats, belts, scarves, ties and bags which can be hung on speciality racks
The many different types of garment racks that can be used in clothing stores
Whatever items of clothing you’re selling, you can probably find a type of clothes rack that will be perfect for showing them off. Here are some of the main different kinds of display products:
Straight rack – the basic model that is rectangular-shaped with a horizontal bar (or bars) where garments can be hung and slid along on hangers. These products are available in different sizes and are often adjustable, with standard heights and widths of around 1500-1800mm. Great for hanging a range of clothing products from t-shirts to long overcoats.
Double bar rack – this model is designed similar to the single-bar straight rack, but with an additional parallel horizontal bar for additional display. The extra display space makes this model popular with discount stores or stores with large quantities of garments to shift. The horizontal bars are usually individually height adjustable, which allows for slightly more creative displays.
Multi-arm rack – these elegant-looking products are favoured by more high-end boutiques as they are front-facing and allow customers to see more of the clothing items. The display arms are often sloped waterfall designs which makes displays more neat and tidy. Products come as either 2-way garment rack, a 4-way garment rack or a 6-way garment rack with adjustable heights and additional accessory arms. Ideal for clothing displays or for hanging accessories such as handbags.
Heavy duty rack – if you have bulkier items such as 3-piece suits or winter coats to display, heavy duty racks are perfect for the job as they are stronger than standard models. They have the same design as the standard straight product and are available also as a double bar rack.
Circle/round rack – one of the most popular designs for out in the centre of the shop floor, this model allows products to hang on a rotating circular frame. Available in various diameters as well as in adjustable height models.
Spiral rack – this eye-catching model can be a focal point in any store. With a C-shaped sloping display bar with cascading ball stops to keep garments in position, great for hanging summer dresses or accessories such as belts, ties or scarves.
Hat rack – if your store has a nice selection of hats for sale, you can display them on a multi-tiered hat “tree” suitable for a range of hats from flat caps to cowboy hats. Most models are rotating which makes them extra browser-friendly. A great alternative to displaying hats on individual display stands.
Rolling rack – many of the models come fitted with wheels or wheel attachments so that busy retailers can turn them into mobile rolling display units that can be easily moved around the store or quickly transported into the stock room for a re-stock on those busy Saturdays, seriously cutting down on time when it comes to filling up empty spaces.
Adjustable garment rack – products are often adjustable, with the chrome poles easily sliding in and out with a simple twist to alter height or width of displays. This give you added flexibility, where you can turn a low-height display unit selling children’s tops into a larger display for long summer dresses with no fuss at all.
How to get the best out of garment racks in your clothing store
There are a great many benefits to using garment display units to showcase clothing items.
- They are great for keeping stock well organised so that customers can easily find items them want.
- They can hold a greater quantity of items than other clothing display methods such as shelving, which makes them a good use of space.
- They are easy to use and browser-friendly which makes them popular with shoppers.
- They’re very mobile and easy to use from a retailer’s perspective, enabling staff to save time on arranging displays.
- They’re flexible in terms of both what you display and how many items you choose to display.
- They’re affordable. Basic standard products can be bought for around $25, while the most expensive models such as 6-way multi-arm units can cost up to $170.
To maximise the benefit of clothing display units, you’ll need to plan carefully. Appearance is key. If you get it right, your store will have real visual appeal and character which will draw the customers in. But get it wrong and things can end up a disorganised mess which will be off-putting.
Think about layout
Rather than just putting everything out willy nilly, spend a bit of time thinking about what might look best where. For example, put shorter displays nearer the front of the shop and taller ones at the back or to the sides. This way, shoppers have a good view of everything when they enter. Diversify with various styles of rack so that everything doesn’t look too monotonous and the same. Pick a nice outfit display to go in the window.
Pay attention to stock levels
Avoid over-stocking or under-stocking your displays. If the display racks don’t have enough on them, the store will look empty and unappealing but if you cram too much on the units then in becomes hard for customers to browse properly. Worse still, you may break your display units. If a few items sell from one unit quickly, you can space the remaining items out to make the display look more full until you have a chance to re-stock.
Use racks alongside shelves
One good technique to give the store a really varied look is to have a mix of hangsell clothing on retail garment racks and folded clothes on shelves or display tables. This gives you the option of changing tactics. If something is not selling when hung, you can try a folded display, and vice versa.
Keep everything clean and tidy
Make sure you clean the racks regularly as they can pick up a lot of dirt and dust and you don’t want to give the appearance of a dirty store. A quick daily wipe should do the trick. Also, check for any damaged poles or wheels and replace them as soon as you can.
Think about how you want to group items together in your store. You don’t necessarily have to just put all of one type of product together (e.g. trousers, skirts, coats). You can group products together by style (e.g. casual, formal), brand name or even sub-categorise items by colour to enhance the visual impact of a display. If arrangements are eye-catching enough, you can create an Instagram account and post pictures online. This could be a great way of gaining additional exposure and increasing sales.
If you are a clothing retailer and are interesting in discussing shop display or shop fitting options, give us a call on (02) 9608 5122 or email us at [email protected]. We supply stores across Australia and have a wide range of shop fitting products, shelving and accessories for a variety of store types. Our staff will be happy to advise you.